There’s a lot of confusion about “storytelling.”

Just the other day I was telling someone that I do workshops around storytelling and they responded, “Ah, storytelling. That’s the big buzzword these days, isn’t it?”

I politely laughed and tried not to take it personally that they’d just insulted my life’s work, but in my head I was thinking, “Buzzword?! Storytelling isn’t a buzzword! Story is at the heart of every single communication. It’s at the heart of every single organization!”

I know that sounds dramatic, but I stand by it. Here’s why.

There’s a lot of confusion about “storytelling.”

Just the other day I was telling someone that I do workshops around storytelling and they responded, “Ah, storytelling. That’s the big buzzword these days, isn’t it?”

I politely laughed and tried not to take it personally that they’d just insulted my life’s work, but in my head I was thinking, “Buzzword?! Storytelling isn’t a buzzword! Story is at the heart of every single communication. It’s at the heart of every single organization!”

I know that sounds dramatic, but I stand by it. Here’s why.

You know what just breaks my heart?

Smart, purposeful organizations that are truly making a difference in the world-- but that just can’t seem to get anyone to care about them.

Sound familiar? Here's how to fix it.

There’s a lot more to a compelling website than just the words written on it. But even the most expensive, beautiful, responsive websites are useless unless the content can keep people on the page.

So how do you write web copy that makes your target audience want to click “Contact Us”? Read and learn, my friend.

You know you need a target audience to reach the right people with the right message. But are you actually doing it?

Here's how to reach your target audience with your communications and marketing campaigns every single time.