Influence, meet inspiration.
Communications & Brand Strategy
Whether you want to refresh your brand or create a campaign to support an organizational change, we lead you through a proven process to uncover a story that drives transformation.
1. Discovery, development & design
We first look at where your organization is and where it wants to go. We then craft a clear, engaging narrative that helps change minds and behaviors internally, and perceptions externally. Last, we signal the change with an attractive visual identity that grabs your audience’s attention.
2. Strategy & content creation
Drawing on change management best practices, we develop an internal and external roll-out strategy to drive employee engagement and infuse your brand story into the customer journey. We then implement the strategy by creating the tools and touchpoints that ignite action.
3. Training & workshops
We make the transformation stick by training teams and individuals to be brand ambassadors and change agents. Through interactive workshops, we transfer our know-how to your employees, empowering them to continue driving cultural change while building communication and leadership skills.
Working with EB Comms is like working with a multi-skilled contractor to renovate an old house and transform it into a modern home. Through a well-executed process, Elissa helped us discover ourselves and create a brand that we live— not just one we tack on to our products.
— Bhavesh Mistry, Sales & Marketing Director, Brugg Lifting
Training & Facilitation
Making a difference starts with doing things differently. We create and facilitate tailored workshops that provide a dedicated space for teams to develop skills and apply the theory to real-life campaigns.
Storytelling training
Our most popular training, this interactive workshop provides a step-by-step framework for creating a compelling narrative. The theory and tactics apply to any communication with any audience, helping build key skills for future branding, marketing and change campaigns.
Brand strategy workshop
This customized workshop engages participants around the organization's brand story, giving them a sense of ownership and purpose. It brings the right people in the room to create a team of advocates ready to lead the change internally and strengthen the brand externally.
Customer journey mapping
This tailored workshop brings together key stakeholders to map out the audience journey and create a communications strategy that infuses the brand into every touchpoint. Together, we'll develop a branded experience that transforms the way you reach audiences.
Culture change training
This interactive workshop explores how communications can help change an organization’s culture. With a mix of behavioral research, design thinking techniques, and real-life case studies, participants learn to understand change drivers and overcome barriers to change.
The workshop was very helpful for using storytelling as a strategic tool and finding new and impactful ways to engage with our staff. We appreciated the different case studies, as well as applying the storytelling framework to one of our current projects.
— Eros Bosisio, Head of Internal Communication, International Committee of the Red Cross (ICRC)
