The Challenge

Gavi is an international public-private partnership that wanted to attract more high-profile private sector partners, including leading corporations in a variety of industries. The organization approached us with the objective of creating an external communications strategy and pitch materials for their outreach to potential private sector partners. A core challenge was to translate technical health information and "development speak” into language that would appeal to the CEOs and executives the organization was targeting.

The Work

Drawing on our experience in both the private sector and global health, we developed new key messages that would position Gavi as a partner that could advance a company's business strategy. We highlighted the potential benefits of partnership from a business perspective and changed the style to appeal to the busy executive, while still ensuring alignment with corporate messaging guidelines.

Using those key messages, we created a communications strategy that included a series of targeted tools the team could use when pitching potential partners, including:

• A pitch deck for meetings

• Corporate brochure geared towards the private sector

• Specialized hand-outs and case studies for specific partner interests

• Web copy for the corporate website

The Result

As a result of the project, the team had consistent, compelling messaging and a clear value proposition to guide outreach to potential partners. They also had professional marketing tools and investment cases to use at meetings and events. The materials garnered a positive response from partners and helped Gavi further expand its partner base.