The Challenge

Wearin’ is a start-up in professional wearable technology for demanding work environments that operates as part of the Fischer Connectors group. Following a successful branding project with Fischer Connectors, the Wearin’ team approached us to develop their new brand in collaboration with Supernature. The brief was to create a brand that was both human-centered and tech-focused to show the “why” behind the “what.”

The Work

The project started with Olivier from Supernature developing a visual identity that uses surprising, warm colors and human-focused visuals to position Wearin’ as a people-centered brand focused on human safety and performance. With a name and logo that alludes to wearables without being too “techy,” Wearin’ finds the right balance of clever and professional.

Next, we developed key messages based on a human-centered vision, mission and beliefs to guide the company’s ethos. We identified Wearin’ unique value proposition and put words to its offerings in a way that speaks to the tech nature of its products without losing its humanity. 

Last, we helped implement the new brand by creating various communications materials, including a new website, sales deck and brochures.

The Result

While still a new project, Wearin’ has a brand identity that clearly stands out in the busy wearable tech sector. Armed with smart, branded sales materials, the team has brought in new business and partnerships in a short amount of time.